Turning away bad business isn't a loss — it's an investment in getting good business.
When you take every client who comes your way, you fill your calendar with inconsistent, low-quality work. That leaves you with no time to market to the clients you actually want. And bad-fit clients rarely refer you to good-fit clients — they refer you to their bad-fit peers.
A niche isn't a box. It's a stage that makes you easier to see.
Your best clients are telling you something. They'
